Agritourism businesses hopeful for bump in attendance this fall


“People are going to be hesitant to think about where they should go, but I can’t think of a more safe, wholesome and educational opportunity than going out to an agritourism operation in the state,” Hunter McBrayer told ADN.

McBrayer is the director of the Alabama Farmers Federation’s Bee and Honey and Greenhouse, Nursery and Sod Division and is involved with promoting Alabama’s agritourism industry.

The Centers for Disease Control and Prevention and state guidance say conducting activities outside is a safer option than indoor venues, and agritourism businesses are hoping to turn that into an advantage during this year’s pumpkin and apple picking season.

McBrayer said many farms have faced a challenging past few months because of a decrease in school field trips since many schools have moved to virtual learning and excursions have been canceled.

McBrayer said one farm he talked to recently said it would typically have around 3,500 kids booked for this time of year but is now down to 100 homeschooled children booked for trips.

Not only do they have to worry about the decrease in school field trips but trying to rework their normal attractions is another challenge.


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